Animation for adults is an industry (or division of animation) that has always been present in our lives. And, in recent years, it has become particularly important. More than being characterised by a technique, it is identified by its content and the way it tells stories. The big entertainment platforms have begun to produce content for this target audience at an unstoppable rate and with excellent quality. The competition is overwhelming. And the constant growth of this type of animation means that there is room for everyone and that the most creative and innovative proposals quickly find a space for dissemination.
What are audiences looking for?
Consumers around the world are looking for new, engaging, high-definition visual experiences. It is no longer enough to have productions with good actors and spectacular locations. Audiences want more: they want fantasy, they want stunning visual effects, technically excellent animation and a great deal of creativity.
Audiences consume more immersive content through channels such as Ultra High Definition TVs, tablets and smartphones. Animation, VFX and gaming content can be found not only on Netflix, Amazon, Hulu or Twitch, but also on YouTube, Twitter and Facebook. In addition, according to researchandmarkets.com, with the increasing penetration of the internet across all sectors and access to multimedia devices, the market demands content creators who will entertain the population day and night.
Streaming video is the fastest growing distribution channel for animation and is expected to continue to grow for years to come. This growth is attributed to the exponential increase in the number of online video viewers worldwide.
SOME FACTS ABOUT THE MARKET
- The global animation, VFX and video games industry market size was USD 261 billion in 2020.
- Most segments of the animation industry are growing at a rate of 2-3% per annum.
- The market size of the global video game industry was $105 billion in 2020.
- The production cost per animated film ranges from USD 20 million to USD 300 million.
- Spending on special effects as a percentage of production cost is between 20% and 25%.
Information extracted from marketreportsworld.com
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