Digital Design: “Dissenyem comerços” for La Prosperitat

By 6 September 2021No Comments

Our students Mariona Jiménez, Richard Billard, Rubén Oses, Tomàs Robres, Justine Bournet (International Digital Designer higher studies) and Lala Pashayeva (International Master in Graphic Design) have participated in the project “Dissenyem comerços”, aimed at the revival and promotion of local commerce to meet the challenges of the present. Over a period of three months and together with our teachers Pablo García and Guido del Solar, they have worked together with the commercial axis of the district of La Prosperitat (Barcelona) to develop eleven proposals for the promotion and enhancement of local commerce. They have used design as a tool for social transformation.

“Dissenyem comerços” is a project promoted by the Regidoria de Turisme i Indústries creatives together with the Regidoria de Comerç, Mercats, Règim Interior i Hisenda with the collaboration of Disseny Hub Barcelona and Barcelona Activa. And invites educational centers of the creative industries and the city’s commercial hubs to co-create projects to promote local commerce in Barcelona.

Design, a tool for social transformation

The transformative power of design, visual arts, architecture or audiovisual is undeniable. And in this project our students have used it to encourage local commerce in the neighborhood of La Prosperitat (Nou Barris) and bring it closer to all the citizens of Barcelona. Together with the businesses attached to the commercial axis La Rambleta and during three months -from April to July 2021- they have developed eleven creative proposals.

Through interdisciplinary work and using design as a tool for social transformation, they have come into contact with the life of the neighborhood to develop a coherent and viable proposal. Through co-creation workshops, surveys and interviews, they got to know in depth the needs of the neighborhood’s businesses and associations. Based on this information, they have developed eleven proposals aimed at promoting local commerce and improving the shopping experience in the stores of La Prosperitat.

Interviews with shopkeepers in the commercial area La Rambleta

How have our students lived the experience?

We talked to Mariona Jiménez and Rubén Oses, 2nd year students of Digital Design at our school, about their experience throughout this project. This has been their first contact with the professional world.

One of our priorities as a school is to ensure a successful job placement of our students. And the data prove it: 100% of our graduates find work in the design sector at the end of their studies at L’Idem.

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