Why is Graphic Culture a differential element for companies?

Graphics are used to visually represent communication and culture elements of a product or company. For this, it is possible to use graphic elements such as drawings, fonts, photographs or colors, among others.
If we want to have a clear message, we should not leave anything to chance. Graphic design is an important tool that improves the way we communicate with others. It serves to convey ideas in a way that is not only effective, but also aesthetic. Here are some factors to consider before investing in graphic design services.

How to define Graphic Culture

We can use the term “graphic culture” as knowledge of the history of works and the techniques used to produce graphics. But it can also be used in a professional context: the graphic culture of a company is the ability to create a real visual identity connected with its corporate culture. Whether in print or online, from business cards and billboards, logos, packaging design, brochures and more. Graphic culture is everywhere in our daily life.

However, much of the economic activity is carried out online, hence the importance of the visualization of websites and web pages. Excellent graphic design allows you to make a positive first impression on those who view it. Human beings form a first opinion in seconds.

On the other hand, it takes a lot longer to change your mind after a first impression. Aesthetically pleasing and professionally designed graphics will lead other people to form a positive opinion of a product, service, or brand.


A picture is worth a thousand words

What ideas do we want to present to the public? Graphic culture corresponds to the association of a series of visuals with values, an aestheticism that makes a product stand out from the crowd. Potential customers may not be willing to read a document that tries to convince them to buy a product. But they will be willing to take a look at an image that serves the same purpose.

Also, the graphic design must be consistent. All representations of a brand must be visually similar to build trust and ensure that the brand is recognizable.

Why work on corporate graphic culture?

To differentiate yourself from the competition

People have to regularly choose between similar products that just look different. It is important to know that the graphic design that you choose to represent your brand can differentiate you from your competition, either negatively or positively.
Good design stands out in the minds of decision makers and can influence their choices, both deliberately and unconsciously. By nature, people like to associate with things that look positive and make them feel good. By investing in quality graphic design, you dramatically increase your brand’s ability to stand out in the minds of your future clients.

To show your credibility and professionalism

As we mentioned earlier, graphic design plays an important role in the decision-making process. Companies that invest in quality graphic design are considered more reliable.
Presentation and perception can make or break any business. People look for signs of professionalism to convince them of their confidence.
One of these signs is the way you present yourself. It is important to present yourself in the best possible light by investing in quality graphic design. Most of the commercial success is based on the brand image and therefore a flawless image that is in tune with your product.



Graphic culture is one of the central elements of a brand or product’s identity. The importance of image in our societies explains why we cannot neglect the visual aspect of our products, articles or even our website.
Many companies work with graphic designers and web designers to communicate in the most original and aesthetic possible way. L’Idem Barcelona offers training to learn how to better satisfy the needs of companies, highlighting the creative process and the artistic nature of graphic design.

For the academic year 2021-2022, L’Idem Barcelona offers you a program that adapts to your needs in a double format: in-campus and online learning.

If you want to turn your passion into your profession, do not hesitate to contact our Admissions Department. We will offer you all the information you need about our programs. And we will also help you resolve any doubts you may have about the admission process at our school.

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