Digital Graphic Design, as we have seen in other posts in our blog, is an indispensable tool for any industry. The job possibilities exist, it is up to us to find the one that fits our profile and our capabilities as design professionals. In this sense, the main weapon in this contest will be our portfolio. A collection of the best projects we have done as designers, which show our skills. What we can do and also what we would like to develop.
With the passage of the digital age, online portfolios are a fundamental part of a designer’s work. They are the most professional way to show your work. Moreover, there are millions of platforms and applications to do it in a simple and intuitive way. But not everything can be done quickly to appear on the Internet. A portfolio must have certain characteristics to achieve its goal.
In this post we will tell you what qualities a good Digital Design portfolio should have.
1.- IT MUST BE DIGITAL
Just as the name suggests, if you want to stand out in the world of digital design you have to prove that you have mastered it. It is not necessary to make a complex and experimental web page, just a link where without many complications you can see what you want to show of your work. Remember that, nowadays, you are more likely to get a client to click on a link to open a file from an unknown sender. You have seconds to get their attention, so make sure you do it right.
2.- REDUCE YOUR PROJECTS
Always keep in mind that less is more. And don’t forget that if you manage to make an impact with your work, they will look for you to carry out projects like the ones in your portfolio. So make sure you’re putting in your portfolio the ones you like the most, the ones you feel most comfortable with, and the ones you use the design tools you master best.
Putting in our portfolio all the projects we have done is a mistake. This will only confuse your potential clients and you risk participating in projects that you will not enjoy and you will not be able to develop your creative potential. If you want to work on branding but feel that you don’t have projects that reflect your capabilities, it’s better to take some time to do these projects ( which may be for fictitious clients). Once you have the results you want, you can include them in your portfolio.
We know that as a Digital Graphic Designer you are good at many things but we are sure you have a specialty. Focus on it and show only what is a reflection of your passion. Choose only the best projects, no matter if they are school projects. You have to be sure that what you show is what you do best as a design professional. This will also allow your work to have a logic and, consequently, it will start to be part of your style. Over time people will look to you for what you do best. You have to be constant, orderly and strict with the projects you show.
4.- ADD TITLES AND EXPLAIN YOUR PROCESS
Think of your portfolio as a product. It should be clear and easy to use. Remember that your potential customers will only spend a few seconds on it. They want to navigate quickly and easily, understand what the project is about, what challenges it faces, your thoughts and processes. Many portfolios have incredible images, but no explanations. You have to help your clients: add titles, texts that explain why you came up with these solutions so they can understand why the project.
5.- WHAT LOOK DO YOU WANT YOUR PORTFOLIO TO HAVE?
What clients do you want to work for, does your work have a relationship with these clients? We have to ask ourselves these two questions to know how we are going to show our projects in our portfolio. Do we want to work for law firms but our portfolio has neon, dragon and video game motifs?
Remember that in this case you have the upper hand. Choose in which order the projects will appear and how they will look. Depending on the work you want to do, decide if your portfolio will be super dynamic or if it will only show a couple of sober images of your most outstanding projects.
6.- DON’T FORGET THE CONTACT
It may be that the only thing the client wants is to contact you, but in your portfolio you have to reach the end of the images so that your email or your phone appears. Remember that you have to make their work easier. It is essential that the way in which potential customers will contact you is always visible. Don’t forget this golden rule.
7.- TAKE INTO ACCOUNT THE USER EXPERIENCE
Always consider the user experience in the design phase. During your research you probably saw websites that inspired you and designed trends that you want to incorporate into your portfolio. Do this in moderation to avoid exaggerated influence and becoming a copy. Take the following very seriously: good portfolios are well organized in web space, are readable, and are not visually overwhelming. We recommend that you only show your work and contact details, but if you want to show a bit more don’t forget to include in your menu: projects, biography, contact and home page. It is a good structure, organized and simple so that any visitor feels comfortable navigating.
8.- ALWAYS THINK THAT YOUR PORTFOLIO HAS TO LOOK GOOD ON A MOBILE
It’s the way the vast majority of your visitors will access it. Keep this in mind if you want to add animations or effects that will probably not be accessible to everyone. Keep it simple, use creativity to make it showy. Think about the typography and its sizes, make the texts short and make sure they are visible. Make your portfolio always thinking about the mobile phone.
9.- IF YOU DO NOT WANT TO DEVOTE YOURSELF TO WEB DESIGN, DO NOT GET COMPLICATED
Few customers will appreciate that you have built your portfolio from scratch using code. Save time and use tools that help you create an aesthetic and friendly portfolio. You can use platforms like WordPress, Squarespace, Cargo, Tumblr, Dribbble or Behance. . All of them are free and will allow you to have an impeccable portfolio. You only have to use your creativity to give it a personal touch.
10. IT DOESN’T MATTER IF YOU SHOW ONLY TWO PROJECTS
The main key to making a portfolio is the security we have over our work. That might be a good summary of this article. It’s safer to get a job for two well-done projects than for ten half-done ones. Focus on highlighting those two projects. Refine them, present them impeccably. Make these your best warriors and trust them, no matter what your school projects are. The main thing is that they show your capabilities and skills.
DO YOU WANT TO STUDY DIGITAL DESIGN IN BARCELONA?
At L’Idem we offer you higher studies in International Digital Designer and the International Master in Graphic Design. Two programs that seek to offer you the tools that allow you to integrate into the working world in an effective way.
Would you like to study in an international environment? More than 24 years of experience training the best professionals in the sector guarantee our school.
Registration for the 2020-2021 course is open and places are limited. If you would like to receive more information about our academic proposal, do not hesitate to contact our Admissions Department. We are at your disposal to help you with anything you need.