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L’Idem Talent: Anna Yagüe, Design Alumni


In 2016, Anna Yagüe graduated in International Digital Graphic Design at L’Idem Barcelona. She currently works as a freelance graphic designer and has just created her eponymous personal brand, Anna Yagüe.

From her time at our school, Anna underlines the importance of “participating in real projects” throughout her training. On the one hand, it has allowed her to be in contact with leading agencies in the design sector and to build up a portfolio of clients before completing her training. And, on the other hand, to know the trends and staffing needs of agencies, and to train as a 360º digital designer prepared to respond to them. Today we share the story of our alumni in the field of Design.

What has been your professional career?

I started as an intern at Cosmic, where I was finally hired as a graphic designer. There I spent some very good years of maximum learning. Then I started working with Guido and David (teachers at L’Idem) as a freelance and today I still share projects with them.

In your experience, what are the 5 essential characteristics of a designer?

Professionalism, organisation, temperance, concentration and perseverance.

On a professional level, what are your sources of inspiration?

Design exhibitions so that I am always up to date with the sector. And above all a lot of communication with the client. That’s where great ideas come from!

Why did you decide to study at L’Idem?

My first impression was very good in terms of the professionalism and quality of the teaching staff. In the end they all had external projects and that prepares us for the job market.

How would you describe your time at the school?

Intense and productive. Since L’Idem does real projects at all levels, I left with a couple of clients already!

What would you highlight from your training at L’Idem?

The teaching team at L’Idem always stressed the constancy and demand of the projects. They also stressed the importance of brainstorming, meeting deadlines and preparing final files, among other things. In the world of advertising and design everything is for yesterday, and at L’Idem special attention was paid to being able to work under pressure and with short deadlines.

Finally, a piece of advice for our students.

I’d give 3:

  • Be attentive to all the teachers’ advice
  • Ask any questions you may have
  • And, above all, take advantage of the opportunity the school gives you to prepare yourself for the demands of the professional world

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