Design went from being one of the least valued professions to becoming a necessity that has branched out to create specialists in all its fields. Today, its importance is fundamental in all the companies and services we know. We live in a visual world where creative professions are increasingly in demand. The growth of the industry at an international level is exponential. Indeed, considering the international projection of the design career, it is not surprising that it continues to be one of the most sought-after professions.
Digital design implies a wide range of possibilities. In this post we share with you some of the most outstanding branches in the field so that you can start thinking about the path you would like to take based on your tastes. There is room for everyone in design!
Branding has been around since 350 AD and derives from the word “Brandr”, which means “to burn” in the old norse language. In the 16th century, it referred to the brand that ranchers burned on cattle to indicate ownership, a precursor to the modern logo. Today it has come to mean the “visceral” emotional reaction a company can provoke in its customers. Branding is the set of visual actions that take place around a brand.
Promotional activity aimed at selling a product or service to a target audience. It is one of the oldest forms of marketing that attempts to influence the actions of the target audience to buy, sell or do something specific.
Packaging design is the connection of form, structure, materials, colour, images, typography and regulatory information with ancillary design elements to make a product suitable for marketing. Its main objective is to create a vehicle that serves to: contain, protect, transport, dispense, store, identify and distinguish a product in the marketplace.
The Motion Designer creates pieces that generate the illusion of movement to capture the viewer’s attention. Motion graphics are short, dynamic audiovisual products that rely on other graphic elements such as typography or design. They are generally used in the fields of advertising, title sequences in films or informative capsules for social networks.
UX / UI
The term UX refers to “user experience design”, while UI stands for “user interface design”. Both elements are crucial to a product and work closely together. On the one hand, the ultimate goal of UX Design is to create easy, efficient, relevant and overall enjoyable experiences for the user. On the other hand, the goal of UI Design is to visually guide the user through the interface of a digital product. And this is achieved through buttons, typography or images.
Web design is the process of planning and building the elements of your website. From structure and layout to images, colours, fonts and graphics. Web design has numerous components that work together to create the final website experience. It includes graphic design, user experience design, interface design, search engine optimisation (SEO) and content creation.
Do you want to study Digital Design?
L’Idem is your best option! We are an international school that, for more than 25 years, has been training new talents in Design. For the academic year 2021-2022 we propose a quality academic programme entirely in English, adapted to your needs.