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By 13 January 2020 No Comments

Each year, the Adobe Stock team examines data and user use of Adobe solutions, as well as influencers, search engines, research reports, news from around the world, new art projects, and fashion shows, so that they can convey the most important aspects of where we will be this year in a creative way.

Creativity encompasses many perspectives, media and skills. That’s why the Adobe team proposes even broader trends, ranging from photography, illustration and vectors to the worlds of motion graphics, film, graphic design, 3D rendering and immersive experiences.

As culture becomes a globalized space thanks in large part to the common language of Internet culture, the fluidity of visual culture continues to grow in sophistication. Creative skill sets keep pace with the availability of applications that help us fluently translate our ideas into reality.

Consumers are putting pressure on brands to keep up with an ever-widening world of aesthetic change. Beyond the trends, there is a growing need to connect deeply with larger cultural, economic and social movements across a multitude of industries. There is no single trend, each is related to a multitude of references and microcultures, all of which are enhanced online.

Las Tendencias Visuales 2020



Image source: Marc Bordons / Stocksy United / Adobe Stock.

The stock industry sometimes has some catching up to do when it comes to presenting imagery that empowers people on a personal level (as opposed to just checking a “diversity” box). Until recently, older audiences have often been portrayed in terms of “needing help” and “slowing down” — but not anymore. The older, more sophisticated, and financially stable we become, the more we’re exploring and experiencing the world in inspiring ways.




Image source: (Left) TONL / Adobe Stock; (Right) Sarah Alice Rabbit / Adobe Stock.

Thanks to social media, people are more public and open than ever when it comes to expressing their feelings. The human need to share a full, honest range of raw emotions is now mainstream.


Image source: Thais Ramos Varela / Stocksy United / Adobe Stock.

Culturally, we’re seeing a new understanding of what it means to be a human being and what it means to connect, not just to other people but to yourself. More than ever, the current generation of consumers is showing an interest in recognizing genuine feelings and celebrating unique personal histories.

In beauty, that extends to cosmetics now being offered in a wider range of shades, with top brands like Glossier, Sephora, and Fenty Beauty embracing all ages, skin types, skin tones, natural eyebrows, and more. Beyond just looking at skin tones, we’re seeing color pop up in new ways. Today’s intrepid makeup artists accept no rules about which color goes where: eyes, lips, brows, body — anything goes.


Image source: Adam Perez / Adobe Stock.

The movement toward people coming together to support causes large and small is scaling. The personal is now highly purposeful, and consumers of all ages are exercising their increasing influence. Though this is often referred to in the media as a millennial-to-Generation Z phenomenon, this trend truly has no age limit.

In the market, evidence of this trend is all around us. Brand powerhouse Procter & Gamble (P&G) recently launched a unique new partnership with National Geographic called “ACTIVATE.” The project is a ​six-part documentary series, focused on the work of ​social and environmental activists around the world. P&G describes the series as “highlighting brand citizenship stories” around the world.

The 2020 Design Trends

2020 marks our first year releasing trends specifically geared toward the world of design. In partnership with Behance and Adobe Creative Cloud Marketing, we distilled insights from millions of data points to bring you the most relevant design trends. We’ll be releasing a deeper dive into our Design Trends and Motion Trends later this year, but here’s a special preview of what’s to come.


Image source: Lera / Adobe Stock.

Artists craving a natural touch have created an emotionally approachable style that is notable through its simplicity and handcrafted tone. We look to artful and DIY-influenced elements for a fresh and personal touch in a digital world.


Image source: Wacomka / Adobe Stock.

Striking, nostalgic visual elements reminiscent of the bold Art Deco age have been bubbling to the surface. In response to the pervasiveness of sleek, flat, minimal design, vintage styles are being reworked to incorporate futuristic details while retaining their decorative appeal. Geometric patterns, metallic elements, and sleek typography add elegance and elevate brands.


Image source: (Left) Musicman80 / Adobe Stock; (Right) Katia / Adobe Stock.

Fantastical imagery brings a vibrant new perspective across all mediums. 2020 will show us many artists using new tools and techniques to create the impossible and alter our vision. These visuals inspire curiosity across global audiences.


Image source: Ae / Adobe Stock.

Artists are creating daring dichotomies between analog and digital elements while experimenting with the dark and dramatic. Futuristic materials, moody lighting, industrial influences, and striking typography make this edgy visual approach seem simultaneously old-world and visionary.

2020 Motion Trends


Image source: Nicolasme / Adobe Stock.

The discussion of climate, based on science and real policy ideas, will be a prominent part of many industries’ narratives in 2020. Brands and programs will be using a documentary film style to portray the challenges and possible future the world faces due to climate change.


Image source: Oles_photo / Adobe Stock.

Viewers now expect social media videos with exciting, interactive graphics. This new standard drives increased development of graphics that respond to movement, attracting eyeballs and increasing engagement.


Image source: Lightleak Films / Adobe Stock.

Liquid abstract forms are natural and organic, leading to freely-flowing shapes with powerful curves. This style contrasts with ubiquitous geometric and functional design, creating dynamic and fluid compositions.


Image source: Synthex / Adobe Stock.

Moving neon elements create a dynamic energy. What began in cinema now appears far beyond the movie screen — today, viewers see these elements in Netflix series, music videos, games, and social videos. Neon in motion assets adds a jolt of energy and glow, creating a retro feel that is simultaneously visionary, fun, and electric.


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