ads

Picture: Jo San Diego, Unsplash

Magazines, radios, all our screens: advertising is everywhere on a daily basis. It is impossible to escape from it. Among all these images that parade in our lives, there are campaigns that have marked us more than others!
Some ad campaigns have had a resounding impact. They have found a universal echo and have come to permanently mark our memories. So much so that we can remember an ad… dating from before we were born! To decipher its impact on our lives, we have made a selection of the 10 best and most impressive ads to date.

1. Nike: “Just do it” (1988)

We started this Top 10 of the best ads with an iconic campaign: Just do it! With the proliferation of fitness, Nike wanted to surpass its main competitor, Reebok. And in the late 1980s, he launched the “Just Do It” campaign. Resounding success: In 10 years, sales soared to $ 9.2 billion in revenue in 1998. The message was short, forceful, and represented what athletic people can feel: the will to push the limits.

Why is it still working?

To present a product, you must understand the consumer’s need, their emotions, and what solution to offer. Thus we approach him.

2. Anheuser-Busch: “Whassup” (1999)

This “Bud” beer ad is now a classic. A group of friends is talking on the phone on a group call. They drink beer while watching a game and yell “What’s up!” Two words that have become an iconic slogan.

Why does it work?

Anheuser-Busch hits the spot: advertising can be “silly”, little worked in terms of image. But it is authentic because it shows your audience as it is.

3. Miller Lite: “Great taste, less filling” (1974)

To launch their new light beer, Miller Brewing Company had to deal with the misconception that beer is strong while a light beer has no flavor. With the “Great Taste, Less Filling” campaign, the brand relied on male icons, beer in hand, and claimed otherwise.

Why did it work?

For decades, Miller Lite dominated the diet beer market, which it created to a large extent. If your product is new to the market, take the initiative and create a space for it yourself.

Miller_Lite_ad

4. Always: #likeagirl (2015)

A revolutionary message that has become as viral as this ad campaign. At the beginning, a video evoking the stigmatization of the sport practiced “like a girl”, hinting at the idea that the practice of children is better. We showed at the end of the ad that girls and boys are equally capable, especially during puberty.

Why did it work?

Always addressed a female audience talking about the challenges she faced. Social issues have their place in marketing, especially in supporting your target audience.

5. Volkswagen: Think Small (1960)

Volkswagen’s “Think Small” campaign aimed to change the American public’s perception of a product, as well as its creators. Even fifteen years after the end of World War II, big American car enthusiasts still avoided Volkswagen. So the brand took on being “small” and challenged the public by explaining that you cannot know or judge a product until it has been tested.

Why did it work?

Show our brand as it is, without pretending to be what we are not. Honesty pays off.

volkswagen_think_small_ad

6. California Milk Processor Board: “Got Milk?” (1993)

The “Got Milk” campaign managed to increase milk sales in California by 7% in one year. The impact was then national … and their ads are the subject of many parodies.

Why did it work?

The campaign targeted already conquered consumers rather than non-milk drinkers. The goal was to encourage them to consume this product more often. And the way to do it was by showing them the already acclaimed product in an original way.

7. Metro trains: “Dumb ways to die” (2012)

Stupidest Ways to Die. It was by including them in an unusual song and its 157 million-view video clip that Metro Trains Melbourne made quite an impression. After listing the various deaths of its characters, the cartoon offers a complete conclusion: the stupid’s duty would be to commit suicide while crossing a railroad track.

Why did it work?

The message is clear, the idea is creative and easy to remember. Even when it comes to prevention around a serious topic, you don’t have to push yourself to be heard.

8. Apple: “Get a Mac” (2006)

Of Apple’s many successful campaigns, “Get a Mac” outdoes itself. It contains everything there is to know about the product without doing it overtly. In the Mac vs. PC is one of the most successful of the brand.

Why did it work?

The benefits of a product are intelligently explained and people imagine themselves using it on a daily basis. Briliant!

9. Clairol: “Does she or doesn’t she” (1957)

A campaign that has largely deserved its place in this top 10 of the best ads! This is Clairol’s campaign to find out whether women dye their hair or not. Marketing is taken the other way around – customers don’t have to say they are using the product. The product is advertised as so good that no one can tell whether it has been used or not.

Why did it work?

The benefits of a product are intelligently explained and people imagine themselves using it on a daily basis. Briliant!

10. Wendy’s: “Where’s the beef?” (1984)

A campaign that has largely deserved its place in this top 10 of the best ads! This is Clairol’s campaign to find out whether women dye their hair or not. Marketing is taken the other way around – customers don’t have to say they are using the product. The product is advertised as so good that no one can tell whether it has been used or not.

Why did it work?

Make a Difference. In this campaign the idea was to target competitive products to show off their own.

What to remember?

Regardless of the success of an advertisement, any brand must continue to drive the promotion and growth of its business. There will always be an even more innovative campaign to create.

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